Mrs. Diane Wang is the founder and CEO of DHgate.com and one of the most successful Chinese entrepreneurs. Before that Mrs. Wang had been marketing service manager and head of business development department for Microsoft Corporation (China). Mrs. Wang sheds light on why cross-border transaction models offer high potential for SME's and what is important for a cross-border strategy.
Marshall Porter is the Senior Vice President and General Manager of International at Gilt and has extensive experience in mobile and e-commerce, as well as in the development of strategies and global partnerships. He gave us his intriguing insights on how cross-border e-commerce can be enhanced and what he thinks the role of mobile commerce is in the development of an cross-border e-commerce business strategy.
On the second day of the Global E-commerce Summit the Dutch Jorij Abraham and Kitty Koelemeijer are presenting the results of their research The Rise of the Global Marketplaces: How to survive Amazon & Alibaba and the Other Giants. Retailers from all over the world are presenting their ideas on the chances and threats of international marketplaces.
Europe's leading consumer and shopper behaviourist Mr. Ken Hughes explains how our brain decides for us what we are shopping and how we go about finding what we desire. He lets us in on the secrets of our mind and how retailers can make use of the rules of neuromarketing and behaviour economics.