Asia’s e-commerce appetite, the fastest growing region in the world, forecast to rocket to US$2.7 trillion by 2020.
Asia continues to be the leading region for online retail sales containing both the largest and the fastest growing market (China and India respectively). With a growth rate of about 25% per annum and a market size expected to reach $1 trillion by 2020, to say cross-border e-commerce is taking off like a rocket in Asia would be an understatement. But how can brands and retailers capitalize on this trend?
Positioned for e-commerce growth
Technological change, rising income levels and favorable demographics fuel e-commerce growth in both China and Asia. Growing competition of e-commerce players and improving logistics infrastructure also position these locations as the center of explosive e-commerce growth where approximately a fifth of total retail sales will take place online by 2021.
The world seems to be watching on excitedly as China and India take roles as major e-commerce players. There’s a lot to play for, but many brands and retailers still require guidance on how to meet the unique needs and expectations of these countries.
Capitalize on the opportunity
Brands and retailers seeking to capitalize on the huge opportunities offered by these markets will need to traverse the complex policy landscapes and pursue strategies that reflect the unique cultural expectations of consumers in each of these countries.
Better understand the opportunities and learn what it takes to successfully negotiate the Chinese and Indian markets. Join Myntra’s and Jabong’s CEO Ananth Narayanan and JD.com Worldwide’s Louis Li at the Global E-commerce Summit 2017 (GES2017) in Barcelona this June as they share what brands and retailers can do to seize opportunities in Asia.
Don’t miss out. Join us at GES2017 in Barcelona to learn more about these lucrative markets and Register Today!