Jenna Tiffany

Company – Let’sTalk Strategy
Job Title – Founder & Strategy Director

Artificial Intelligence in Email Marketing
From this session you’ll leave knowing how to:

• Strategically prepare your digital marketing activities for artificial intelligence,
• Use AI data to predict your customer’s future digital journeys and send contextual email marketing throughout the customer lifecycle,
• Successfully implement artificial intelligence in your organisation, featuring examples from international brands.

Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends regularly contributing to Only Influencers email marketing blog and authored Smart Insights Quick Win Guide: Designing an email welcome journey.