Milo Patiniott

Company – Heineken
Job Title: – Head of Digitial Marketing

In which other companies have you worked before?
Adidas, Philips, NS International

Which are your favorite three brands?
Lego, Heineken, Nike

These 3 brands all have a great WorldWide footprint and bring emotion to people. As an example, young and old play with Lego and probably most people remember getting their first Lego set, when and what it was.

What is your E-commerce tip for the visitors of the Summit?
Test, learn, adapt and scale.

Is there a secret that you would like to share with us?
By accident I took a Nike bag to my job interview at Adidas. I thought they hadn’t noticed but after I got hired they told me not to bring this bag to the Adidas office again.