Program


Monday June 25th

10.00 – 11.00
Registration and Welcome
11.00 – 12.30
TRACK 1: GROWTH in GENERAL
What is going on in the sector. Who are the leaders? Who are the innovators, what are the trends? What differences do we see? Which sectors are booming? What are the consumer expectations? Substantiated on a Global and European level with practical examples and facts and figures.
Keynote presentation followed by an interactive wrap up and discussion with experts and the audience who share their experience and vision.
12.30 – 13.30
Lunch break & networking
13.30 - 15.00
TRACK 2: GROWTH BY DATA
A keynote panel who shares their secrets, tips and tricks about the distinctive character through the smart use of data.

By:

Juan Carlos Dueñas Milian
Senior Manager eCommerce
Esprit

Thomas Dujardin
Digital Marketing & Sales Manager
JBC Fasion Retailer
JBC’s magic formula for double digit e-commerce growth: data powered customer centricity
JBC is a Belgian omnichannel fashion retailer with 140 stores in Belgium, Luxemburg and Germany. With a strong and successful brick and mortar footprint, JBC only started it’s e-commerce operations in 2014 and had some serious catching up to do. After a slow start, e-commerce sales boosted in 2017 and continues the generate double digit growth in 2018. How? By shifting from ‘gut feeling’ to ‘data powered’ and from ‘technology driven’ to ‘customer centric’. Understanding the needs and behaviour of the customer by diving into data and validating the assumptions via user testing is the magic formula. And not one time, but continuously. JBC will present how it applied this approach to create a whole new personalized digital shopping experience and a marketing automation program that is proving to be a key growth driver for the company.

Stuart Heffernan
Head of eBusiness
Pernod Ricard
Growth in our data provision to analyse our indirect ecommerce business.
15.00 – 15.30
Break and sharing experience
15.30 – 17.00
TRACK 3: GROWTH BY NEW SECTORS
How can you realize growth by starting in or selling in new sectors. Or selling of different product and services, besides of your current productline. Learn more about new experiments like startuplab’s and new formulas via keynotes and TEDtalks.

By:

Pouya Boland
Enterpreneur / CEO
Chiquelle

Milo Patiniott
Demand Generation Manager
Heineken
TEDtalk: Test, learn, adapt and scale

Anthony Long
Global E-commerce Lead
Kimberly-Clark Corp.
Model Innovation and E-commerce
Nowhere in business is the need for model innovation more urgent than in digital commerce, both B2C and B2B. This is because the center of your universe - the customer - isn’t stationary. The customer is on the move. Model Innovation is what compels the customer to move toward - or at least stay in sync with - you. Our discussion will define the differences between Channel Innovation and Model Innovation, and will provide real-world examples of not only the big breakthroughs, but how a radical pivot of some of your company’s supporting structures can drive growth and future-proof the business.

In this presentation Tony will talks about growth by selling "differently", whether it's a new sector or new products. In today's rapidly changing, mobile-powered digital shopping landscape, the first thing a company should do once it gets its model established and working well is to start looking for ways to "blow it up" and innovate, so a competitor doesn't do it for you. That's what this talk will cover, and there are plenty of practical ways that a marketer can do this.
20.30 – 23.30
Dinner party

Tuesday June 26th

09.30 – 11.00
TRACK 4: GROWTH by INNOVATION
What is new? During an indepth keynote presentation we will give you an update about innovation in e-Commerce. Technology and behaviour trends. Who are the most innovative brands? Inspiration and practical tips and tricks.

By:

Matt Jeffers
Managing Director Europe
Javelin Group
A keynote panel will share their challenges and experiences on innovation

Pierre Halleux
eCommerce Manager Belgium
Nestle
Panel Keynote: How food brand, like Nestlé, can innovate to influence growth and fill the gap. Inspire and convince consumers to start buying food online?
NESTLE Growth through Innovation: In studies in Belgium in % eGroceries is much lower than countries around. Therefore there is huge space for acceleration and growth. How food brand, like Nestlé, can innovate to influence growth and fill the gap. Inspire and convince consumers to start buying food online?
Biggest challenge is strong technical barriers and limitations on eRetailer plateforms.
Trough innovation and bringing startup in the environment, working together with eRtailers we can accelerate give it more chance to succeed and generate grow.
11.00 – 11.30
Break
11.30 - 13.00
TRACK 5: GROWTH BY CHANNELS
Experts from great brands give you via TEDtalk presentations a view on their strategy. Growth in ecommerce through different channels, how to deal with budget splits. How mobile is affecting the ecommerce growth and the main challenges. Influence of offline activities in the online traffic and sales. The Omni channel experience and the influence of social media and their influencers. Etailers, the influence of the big pure players. All of it supported with real examples of cases that have happened.

By:

Carolina Agudo Lazareno
EMEA Digital and Ecommerce Manager
Havaianas
Growth by using all channels

Damien Bissey
Head of Digital Omnichannel – Europe
ADEO
ADEO
ADEO is a DIY and home and décor stores netwerok established in 12 countries. With a network of 80000 contributors. ADEO is a major player in the DIY market. Brands are Bricoman, AKI, Weldom, Zodio, ClicoDeco etc.

Elisabetta Portioli
Omnichannel WorldWide Strategy and Digital Projects
Louis Vuitton
How to concile a superb customer experience and the need to go omnichannel for luxury companies.
13.00 – 14.00
Lunch
14.00 – 15.30
TRACK 6: GROWTH BY CROSS BORDER
Going Cross Border is this the way to growth? How to deal with all culture and structure differences? Digital challenges? The route to succesfull Global thinking. Get inspired by keynote presentations of big brands who share their experience.

By:

Julian Callede
Co-founder
Made.com
Scaling in a direct to consumer brand in the digital age, from startup to a pan European success in 8 years

Jacopo De Martini
eCommerce Director of International Development
La Redoute
Challenge in the different structure, cultures. How to think more Global
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