Program


Monday 20 May

10.00 – 11.00h
Registration & Welcome
11.00 – 13.00h

FIRST SESSION

11.00h

Opening by Libby Potter
Chair

Libby Potter
11.10h

Wijnand Jongen
Chairman Executive Committee

Ecommerce Europe
State of Retailing
Wijnand will share his insights on the 2019 trends in E-commerce and retail, as well as the last data on the growth rate of E-commerce in Europe. He will also elaborate on the four main topics of this year’s event:

• Marketplaces
• Game Changers
• New Marketing
• Data Driven Commerce
11.45h

Patrick Wind
Forbes 30u30 in Media & Marketing Europe

AdsAccelerator
AdsAccelerator
Facebook & Instagram Ads MasterClass:
The 5 most common mistakes in E-commerce

1. Target the wrong people
2. Communicate the wrong message
3. Show boring & irrelevant Ads
4. Lack of Advanced AdTech
5. Trust the agency
12.20h

Pouya Boland
CEO

Chiquelle.com
Fast-fashion & New Ways of Marketing
While the big players and huge retailers are struggling offline and can't keep up with the fast-fashion companies online, it's the start-ups and fast-fashion companies who are growing rapidly, by providing the latest fashion weekly to their customers, using the power of social media and pop-up stores.
13.00 – 14.00h
Lunch break & Networking
14.00 – 15.30h
One-to-one meetings / Meet the Speakers

In a relaxed setting, retailers and brands get the opportunity to meet innovative suppliers and start-ups ready to advice and help them with their digital challenges.
15.30 - 16.00h
Coffee break
16.00 - 17.30h

SECOND SESSION

16.00h

Opening by Libby Potter
Chair

Libby Potter
16.05h

Marc Cortés
Professor Digital Marketing / Partner & General Manager of RocaSalvatella

Ballgroup
Disruption in Retail: Efficiency versus Experience
How to manage the difference between products I need to buy versus products I want to buy? Efficiency means digitalization and experience means omnichannel strategies. But is the difference based on products or in convenience of costumers?
16.30h

Erik Stengaard-Pedersen
Head of Marketing & E-commerce

Ballgroup
Growth Journey on E-Commerce for an Omnichannel Retailer
The Ball Group is a fashion retailer that has stores in Europe as well as its own E-commerce platform. On top of it, their growth comes also from selling on other platforms. How can they manage all this and stay in control?
16.55h

Willem Wijnen
Chief Customer Officer

North Sails
How the Smart Use of Data Grows not just Your Revenue, but also Your Profit
Willem has been working for over a decade on the use of data in E-commerce for several fashion retailers. He will share his best practices and will give you a roadmap on how to make your organization more data driven.
20.00h
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