Program


Monday 25 June

10.00 – 11.00
Registration
11.00 – 11.15
Welcome & Introduction by Paul Petermeijer - CEO & Owner BBP Media / Founder E-commerce Summit
11.15 – 12.30
TRACK 1: GROWTH IN GENERAL
What is going on in the sector? Who are the leaders? Who are the innovators, what are the trends? What differences do we see? Which sectors are booming? What are the consumer expectations? This analysis will be substantiated on a Global and European level with practical examples, facts and figures.

Hosted by: Announced soon
11.15 – 12.00
Keynote: Growth Opportunities in a World of New Retail
What is the future of shopping in a world that is always connected, wherever, whenever? It is new technology that makes new shopping behaviour of new generations of consumers a reality. Many stores – high street and web-based – are struggling to keep up with the whirlwind of changes to the new see-choose-buy behaviour of consumers! Every single aspect of the customer journey is geared to make shopping a highly personal experience (N=1). But the bottom line might be a surprising: the customer journey is not about technology- it is about people.

Wijnand will answer two of the most frequently asked questions in his keynote: what does the future of shopping look like, on the high street, online, on marketplaces and platforms? And how can high street stores and web-based stores both continue to carve out their own unique identity in a world of New Retail?

Wijnand Jongen - Futurist on Retail and E-commerce / Founder E-commerce Europe
12.00 – 12.30
Keynote: The Mango growth story
Founded in 1984, Mango is a $2.7 billion Spanish retailer that sells women’s, men’s and children’s clothing. Mango operates a network of 2,200 stores in 109 countries and online in more than 80 markets. In this session, Mango’s E-commerce Director will discuss how the company serves customers across the world through both digital and physical channels, and what he has learned about catering to shoppers as compared to others around the globe.

Roger Graell - Mango - E-commerce Director/Executive Committee Member
12.30 – 13.30
Lunch break & networking
13.30 - 15.00
TRACK 2: GROWTH BY DATA
A panel where keynote speakers will share their secrets, tips and tricks regarding the smart use of data.

Hosted by: Johan Keurentjes - De Nieuwe Zaak - Owner / Director


Panel Introduction Presentations:
13.35 - 13.50
JBC’s magic formula for double digit E-commerce growth: data powered customer centricity
JBC is a Belgian omnichannel fashion retailer with 140 stores in Belgium, Luxemburg and Germany. With a strong and successful brick and mortar footprint, JBC only started its E-commerce operations in 2014 and had some serious catching up to do. After a slow start, E-commerce sales boosted in 2017 and continue to generate double-digit growth in 2018. How? By shifting from ‘gut feeling’ to ‘data powered’ and from ‘technology driven’ to ‘customer centric’. Understanding the needs and behaviour of the customer by diving into data and validating the assumptions via user testing is the magic formula. And not one time, but continuously. JBC will present how it applied this approach to create a whole new personalized digital shopping experience and a marketing automation program that is proving to be a key growth driver for the company.

Thomas Dujardin - JBC - Digital Marketing & Sales Manager
13.50 - 14.05
Starting to seize the E-commerce opportunity
During the presentation I will outline how Pernod Ricard UK has used limited data capability to start to understand what E-commerce opportunity exists for our brands in the UK E-commerce channel. We will then look at how we started the journey and used this data to formulate a plan and look for what else we required to start to activate the plan vs our competition. I will then talk about how we audited what little data we had and where it came from. How we then improved our data provision through engaging with UK E-tailers. Then I will demonstrate how we use that data to present back to the business what our growth ambition is, how we track performance and how data has informed our growth strategy.

Stuart Heffernan - Pernod Ricard - Head of Business United Kingdom
14.05 - 14.20
E-commerce at it`s glance how to go from 10 to 100 in 3 months
Talking about Cerveras trip last year with an amazing increase of 750% in turnover in one year and how we did it = 4 key areas and practical tips for success: 1) Setting up structure in marketing mix
2) How to increase sale on site and increase conversion rate
3) From company site to customer oriented site (product assortment etc.)
4) Omnichannel best practices.

Pelle Pettersson - Bonnier News - Director E-commerce - Business Strategy
14.20 - 14.35
From insight to action: How data drives growth and optimization at adidas
Marion Halbe - Adidas - Manager Digital Analytics - Western Europe
14.35 - 14.45
Make the business grow and move forward! My secret to: The Cleanest - The Easiest - The Succeed
Juan Carlos Dueñas Milian - Esprit - Senior Manager E-commerce Germany
14.45 - 15.00
Panel discussion with delegates of JBC, Pernod Ricard, Esprit
15.00 – 15.30
Coffee break & networking
15.30 – 17.00
TRACK 3: GROWTH BY NEW SECTORS
How can you realize growth by starting in or selling in new sectors. Or selling of different product and services, besides of your current productline. Learn more about new experiments like startuplab’s and new formulas via keynotes and TEDtalks.

Hosted by: Anthony Long – Kimberly Clark – E-commerce / Digital Marketing Leader EMEA
15.35 – 15.53
TEDtalk:
Business Model Innovation
For centuries beer has played an important role in society. It started as a social event, being consumed mainly in bars, but last century it made its way to modern trade, provoking a strong focus on product innovation as a source of differentiation. The era of Globalization, Common Markets and Internet is here, and product innovation is not enough – companies need to move into business model innovation. Let‘s take a look into HEINEKEN’s journey, from their product innovation THE SUB to how to reinvent the way of working & business model: owning the customer.
Milo Patiniott - Heineken - Head of Digital Marketing EMEA
15.53 – 16.11
TEDtalk
16.11 – 16.45
TEDtalk:
Model innovation and E-commerce
Nowhere in business is the need for model innovation more urgent than in digital commerce, both B2C and B2B. This is because the center of your universe - the customer - isn’t stationary. The customer is on the move. Model Innovation is what compels the customer to move toward - or at least stay in sync with - you. Our discussion will define the differences between Channel Innovation and Model Innovation, and will provide real-world examples of not only the big breakthroughs, but how a radical pivot of some of your company’s supporting structures can drive growth and future-proof the business.

In this presentation Anthony will talk about growth by selling "differently", whether it's a new sector or new products. In today's rapidly changing, mobile-powered digital shopping landscape, the first thing a company should do once it gets its model established and working well is to start looking for ways to "blow it up" and innovate, so a competitor doesn't do it for you. That's what this talk will cover, and there are plenty of practical ways that a marketer can do this.
Anthony Long - Kimberly Clark - E-commerce / Digital Marketing Leader EMEA
16.45 – 17.00
Wrap-up and closing by host
20.30 – 00.00
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