Program


Tuesday 21 May

09.00 – 09.30h
Welcome
09.30 – 11.00h

THIRD SESSION

09.30h

Opening by Libby Potter
Chair

Libby Potter
09.35h

Yago Llaquet
Head of Digital Transformation

Bayer
E-commerce Trends, Impacts and some E-commerce Best Practices from Bayer and the Consumer Care Sector in general
10.00h

Sebastiaan Berkvens
Founder & Senior E-commerce Director

Beerwulf
How to Build and Manage a Game Changer
Beerwulf, a startup owned by Heineken- one of the traditional biggest players in the beer market, is changing that market for good. Sebastiaan- its founder- will tell you the story behind this new brand and show you how to navigate with this small speedboat alongside the oil tanker.
10.30h

Henk Beukers
Information Technology Project Manager

Aldi
What is Happening in the Food Market? An Overview​
11.00 – 11.30h
Coffee break
11.30 – 13.00h
One-to-one meetings / Meet the Speakers

In a relaxed setting, retailers and brands get the opportunity to meet innovative suppliers and start-ups, ready to advice and help them with their digital challenges.
13.00 – 14.00h
Lunch break & Networking
14.00 – 15.30h

FOURTH SESSION

14.00h

Opening by Libby Potter
Chair

Libby Potter
14.05h

Jenna Tiffany
Founder & Strategy Director

Let's Talk Strategy
Artificial Intelligence in Email Marketing
From this session you’ll leave knowing how to:
  • Strategically prepare your digital marketing activities for artificial intelligence,
  • Use AI data to predict your customer's future digital journeys and send contextual email marketing throughout the customer lifecycle,
  • Successfully implement artificial intelligence in your organisation, featuring examples from international brands.
14.45h

Zamir Cajee
Founder

iQualTech
Marketplace Strategy: from Product Selection to Marketing Optimization and International Growth
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